Tips for Entrepreneurs & Small Business Owners

How to Track Event Finances with Ayatickets & SikaKasa

Managing event finances can feel overwhelming—especially when you have ticket sales, expenses, vendor payments, and reporting all to keep track of. For event organizers in Ghana, using two powerful tools together - Ayatickets for ticketing + SikaKasa for finance and accounting—can simplify things dramatically. In this post, you’ll learn how to use Ayatickets and SikaKasa in a streamlined workflow to monitor ticket revenue, record expenses, generate reports, and make better financial decisions for your events.

Step 1: Sell Tickets Efficiently with Ayatickets

To begin, you need your ticket sales data. Ayatickets makes that part easy:

  • Create your event on Ayatickets: fill in details like date, venue, ticket types, pricing. 

  • Use the payment options available: Mobile Money, Bank/Credit Card, Apple Pay, PayPal. This gives your attendees flexibility. 

  • Use Ayatickets’ USSD and offline ticketing features (for example 36588*eventid#) to reach people who might not have stable internet. This ensures more inclusive coverage. 

  • As your event goes live, monitor the real-time sales and ticket numbers from the dashboard. This gives early warning if sales are lower than expected so you can adjust promotion. 

Step 2: Export or Gather Revenue Data

Once ticket sales begin (or at a milestone you choose, like when you reach 50% of expected sales, or at days before the event):

  • Go to Ayatickets’ dashboard for your organizer account. Locate the revenue or sales summary for your event. 

  • Export your sales data—ideally as a CSV or Excel file—so you have all the raw numbers: total tickets sold, gross revenue, processing or gateway fees, and Ayatickets’ 5% commission on gross sales.  Since their commission is only 5%, you retain more of your revenue compared to many other platforms in Ghana. It's currently the lowest commission rate in Ghana.

  • Also note any payment processing or transaction fees if shown separately. These will be needed for accurate net profit tracking.

Step 3: Set Up SikaKasa for Event Accounting

SikaKasa is built to help you with invoicing, expense tracking, and financial reporting. Here’s how to set it up for your events:

  • Sign up for SikaKasa via the link from Ayatickets once your event is published. Ayatickets offers free access to SikaKasa (all features) for three (3) months for event organizers. 

  • Familiarize yourself with SikaKasa’s main features:

    • Create Invoices & Estimates (you can send quotes/discounts, then convert estimates into invoices). 

    • Expense tracking: track unbilled expenses, upload/scan receipts, categorize expenses. 

    • Dashboard & Detailed Reports: SikaKasa offers 30+ real-time business reports, with graphs and charts to visualize performance. 

Step 4: Sync Revenues & Track Expenses

This is where you combine what Ayatickets is giving you with what SikaKasa helps you manage:

  • Import or manually enter your ticket revenue numbers from Ayatickets into SikaKasa. Input gross sales, then subtract any fees or commissions to get net.

  • Record all event-related expenses: advertising, venue hire, equipment, logistics, staff, etc. Wherever possible, scan or upload receipts immediately. Categorize expenses properly (e.g. “venue”, “marketing”, “food & catering”, etc.).

  • If you receive advance payments or have refunds, record those too for accurate cash flow.

Step 5: Generate Financial Reports

At intervals—midway, immediately after ticket sales, and post-event—use SikaKasa’s reporting tools to understand:

  • Revenue vs expenses: What’s your net profit or loss?

  • Margin percentages: What portion of total revenue went into each expense category?

  • Break-even point: Did ticket sales cover fixed costs + variable costs?

  • Trends: Which ticket types sold best? Did early ticket sales match projections? Were there unexpected costs?


These insights help you adjust future events: pricing, where to invest promotion, what expenses to reduce.

Step 6: Analyze & Improve Future Events

Use what you’ve learned:

  • Adjust ticket pricing based on what sold — maybe early-bird or discounted tickets help.

  • Re-budget events next time: allocate more for marketing if ticket sales lag, or negotiate better vendor/venue deals if costs are high.

  • Improve your cash flow management: ensure you have some buffer for unexpected costs.

  • Use the free months of SikaKasa to build templates: expense templates, revenue forecasts, standard invoices, so future events require less work.

Using Ayatickets for ticketing and SikaKasa for accounting gives event organizers the power to see clearly all parts of their event finances—from ticket sales to profits. You don’t have to guess; you can plan, adjust, and improve.

If you’re organizing an event in Ghana:

  • Publish it on Ayatickets, tap into all its ticketing features.

  • Activate your free 3-month SikaKasa access to manage invoices, expenses, and reports without cost.

Ready to take control? Download the Ayatickets organizer app (iOS / Android) and start your event today. Also sign up for SikaKasa via Ayatickets to begin tracking your event finances with confidence.